Our Approach

40 NORTH is the perfect partner for most start-up companies, organizations gearing up for new product launches, firms expanding their geographic sales presence, and companies in need of an effective and targeted increase to their current sales efforts. We provide you real-time market intelligence, new prospects and customers, and valuable data to help guide future sales and marketing decisions. We can enhance your existing marketing and sales operations by doing more with less. Our solutions enable you to increase sales and drive better ROI on your marketing campaigns. Our culture of accountability and a commission-driven fee structure enable 40 NORTH to partner with your company to accelerate growth and gain efficiencies in the marketing and sales process.

Most companies have a backlog of business development opportunities and projects that could lead to increased shareholder value. However, many companies fail to capture the value of these opportunities due to the demands of running the current business. They may simply lack the resources required to effectively define and execute a viable plan. Execution separates winners from losers, and many companies fail to realize the potential of sound business strategies from simply the lack of effective execution. 40 NORTH can be the resource that helps enable your company to launch a new business initiative or campaign, and to achieve the results you seek without causing your existing business to suffer.

Success in today’s interconnected world is more about collaboration, partnerships, contacts, and sources – your social capital. Effectively building your social capital hinges on being acutely aware of the underlying values, goals and beliefs that attract you to a specific relationship or opportunity. 40 NORTH provides the processes and the opportunities to enable expansive relationship-building and sustainable results.

Building real value and wealth is much more than building the bottom line. It is about building long-term value in assets not necessarily accounted for on your financial statements, such as leadership, brand, corporate culture, and the ability to attract talent. Today’s most effective leaders understand the role that intangibles play in company valuations and see their own roles from a larger perspective. 40 NORTH can provide you the mentoring and leadership training to help take you and your company to the next level.